RISMEDIA, Feb. 1, 2007-A survey released this week by Green Builder(R) Media and Imre Communications reveals that U.S. home buyers are willing to pay a premium for more environmentally friendly, green-built homes.
The study surveyed more than 250 residential builders across the United States. A wide range of builders was included from the affordable, market rate, luxury/semi-custom, custom, multi-family and developer categories.
More than half of homebuilders surveyed report that buyers are willing to pay a premium of between 11-25% for green-built homes. The same builders report that the average green home buyer is between the ages of 35-50 with a college degree and fair understanding of green products. Continues..
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